Hey, I'm Mads

I'm the face behind Back Paddock Social — a rural photographer with a love for horses, country life and capturing things as the
Back Paddock Social combines photography and social media to help rural businesses, events and people tell their story and show up online.

From capturing the action at a rodeo or equestrian event, to creating content for an agribusiness, I’m all about creating real, relatable content that people actually want to see.

I love the behind-the-scenes stuff just as much as the finished